Where we want to get to
A stronger brand that sells: editorial, campaign led imagery in a dusty pink world, always built around our pieces. These are mood references from other jewellery houses, recoloured into our pink.
Using our dusty pink
It is already our brand colour. The aim now is to use it in a well curated way: considered and consistent, yet recognisable at a glance.
Curated, not everywhere
Used with intention in backgrounds, props and sets, so it always feels considered.
Recognisable at a glance
A Casa Ferrini post is known in the feed before anyone reads the name.
It flatters the pieces
A muted tone gives the diamonds room to shine instead of competing with them.
The colour carries the brand
The logo no longer needs to sit on every video.
Three types of photography
Studio
In house, once a month. Dusty pink backgrounds and props we update as we go, planned in advance. No model needed.
Hand model
Showing the rings and pieces worn, with a hand model or a model. We already have some of this in house.
Editorial
A styled shoot with a model and a studio feel. The campaign images that lift the whole brand.
The shoot plan
Now
Hand model
We have some of this in house already, with one still to shoot.
November and December
Studio shoot with a Christmas touch
In house with the dusty pink backgrounds and props, organised now and shot as soon as possible. Christmas decorations added, so the feed looks like this by the end of the year.
January or February
Editorial shoot with a model
A spring feel within the same look. Planned properly: model, photographer and a mood board built on this direction.
